Posted on 24th Mar 2020
Nowadays,
with the improvement of people's requirements for visual aesthetics, we are
exposed to a lot of pictures and videos that are all flat/ 2D effect from the
perspective of view. Although the expression methods are diverse, people's
requirements for visual aesthetics level increased also.
In this era of pictures flooding, if the
photo angle lacks novelty, it is easy to cause visual fatigue. A successful
architectural Aerial Video not only gives the audience another novel vision,
but also increases the company's employees' pride in their company. In
addition, when the aerial content attracts people from other industries, this
will also enhance the company's image, branding and status.
Reason 1
Aerial Video, with high viewpoint, novel and
unique perspective. Looking at the city, company building from a different
perspective, aerial video has increased the height and broadened the breadth of
the field of vision. This is probably how God's eyes look like. The boundless
urban architecture and the outline of the city will let your audience surprised
and amazing.
Reason 2
Aerial video, with strong impact, strong
expressive force, strong dynamic, fast rhythm, drone aerial videography has
high flexibility and strong operability. Comparing with manned helicopters that
must fly in higher airspace, drone aerial video can take panoramic shots at
high altitudes and can travel through low altitudes to shoot lenses with rich
scheduling. In the drone video, shooting of large scene lenses, because of its
flying height can easily reach 100 meters, it has a strong macroscopic display
ability. At the same time, compared to orbital shooting, because of its
flexible movement direction, it can also achieve a very ideal foreground and
background relationship lens scheduling in the shooting of small scenes. Drone
aerial video can show both the grandeur of the scene and the nuances of the
scene, the picture it takes is the strongest and most expressive in the aerial video.
Reason 3
The aerial video shooting of the large
environment and large area is a very unique angle. Aerial video can overlook
the whole picture of things/ building at a height angle which is generally
difficult to reach, giving people an overall image description, giving people a
macroscopic vision, and becoming the most expressive means in real-world
display. Compared with manned aerial video helicopters, drone aerial video can also
show the whole picture of things in three dimensions and from multiple
perspectives. In the comparison, drone video costs lesser, so aerial video by
drones has become a necessary means for major TV stations to shoot big scene
news. The high-angle picture/ aerial video taken by the drone, aerial video combined
with the detailed picture/ video taken by the ground camera, it gives the
audience a more comprehensive and three-dimensional visual experience.
Conclusion
The
aerial video is more realistic than the three-dimensional renderings and it’s more
specifically reflects the whole scene of the ground scenery and buildings. Therefore,
more companies are willing to spend money on marketing and use aerial video to
show their own branding image via corporate video. Through aerial photography
and video, they can truly reflect their strength, scale, style, surrounding
environment and geographical location of its company/ factory. The special
visual impact brought by the unusual perspective lens of aerial photography/
aerial video will bring in a real icing on the cake. MIRS INNOVATE enters the
field of drone aerial photography/ aerial video/ corporate video / company video in Singapore,
mainly providing various drone aerial photography/ aerial video and corporate
services to commercial company.